Anu Builders India pvt Limited is a synonymous and Inseparable part of Medavakkam, Chennai and has two decades of specialization in developing Residential Apartments, Villas, Independent Floors, Individual homes, etc and rendering their service to diversified clients.
What did the client need?
On the result of business retention and expansion initiatives Anu Builders required growth oriented IT solution for their business with very essential infrastructure cost like buying PCs and building simple network solution
Also realized that the firm required a cost effective solution but enterprise-level sales and customer data capturing and tracking system
the new system should also have ability
What did iBrook Infotech do?
Implemented Salesforce.com CRM and the solution included the following
design and implementation of lead, account, contact, opportunity, contract management
customization to leverage the system beyond Salesforce standard functionalities
improved the lead management process by integrating their corporate websites through web2lead and sales channels through email2lead features
huge customizations for purchase module and seamlessly integrated with accounting system
Complex workflow and approval processes are built to provide easier control for purchase, operational and finance team
Content management in implemented to easily maintain and share the documents
Force.com site is created for employees and partners can accesses the project and , customer related information or documents from anywhere
Customization of reports to make them more useful for analysis and improve user adoption rate;
Development of dashboards and reports to analyze sales growth and team performance
Obtained a real-time 360 view of customer data
Full insight into business performance
Gained visibility into the sales pipeline, including the ability to segment information easily
High levels of Salesforce utilization by customer facing teams has lead to better collaboration and decision making
Business efficiency has increased due to automated workflows and streamlined processes
Improved collaboration among teams
Quicker and more accurate decision making due to the availability of enterprise-wide sales-related data for different teams in the business
Greater customer satisfaction due to increase in their service level